Lynda – The Science of Logo Design

Author Alex
2017-08-30
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Lynda – The Science of Logo Design

Lynda – The Science of Logo Design

Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM’d for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence—not industry hearsay.

MP4 1280x720 | 0h 41m | ENG | Project Files | 180 MB

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