Lynda – Logo Development: Identity Design and Discovery

Author Alex
2018-02-15
1 672
0
Lynda – Logo Development: Identity Design and Discovery

Lynda – Logo Development: Identity Design and Discovery

Truly exceptional visual brands often come from designers who took the time to understand their client’s business and motivation to rebrand. This course shows how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design. Instructor Bill Gardner discusses the value of preparation and research, and goes over the different motivations behind a client’s decision to rebrand. Bill also covers the different brand personalities, as well as how to better understand your customer’s business and identify their competitors. He wraps up the course with a discussion of competitive analysis and road map creation.

Topics include:
  • Preparation and research
  • Client motivation
  • Asking questions to understand your client’s business
  • Research and discovery
  • Discovering business personalities
  • Identifying competitors
  • Crafting your design road map

Download links:
Comments
Add comment
Add comment:
Your name:
Your E-Mail:
  • bowtiesmilelaughingblushsmileyrelaxedsmirk
    heart_eyeskissing_heartkissing_closed_eyesflushedrelievedsatisfiedgrin
    winkstuck_out_tongue_winking_eyestuck_out_tongue_closed_eyesgrinningkissingstuck_out_tonguesleeping
    worriedfrowninganguishedopen_mouthgrimacingconfusedhushed
    expressionlessunamusedsweat_smilesweatdisappointed_relievedwearypensive
    disappointedconfoundedfearfulcold_sweatperseverecrysob
    joyastonishedscreamtired_faceangryragetriumph
    sleepyyummasksunglassesdizzy_faceimpsmiling_imp
    neutral_faceno_mouthinnocent
I am not robot: *
Archive
«    March 2024    »
MonTueWedThuFriSatSun
 123
45678910
11121314151617
18192021222324
25262728293031
December 2023 (1)
October 2023 (1)
May 2023 (1)
February 2023 (519)
January 2023 (533)
December 2022 (515)
Vote
Upgrade to Premium