The Elements of Graphic Design by Alexander W. White
2020-05-3
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The Elements of Graphic Design by Alexander W. White
PDF | ENG | 150 pages
PDF | ENG | 150 pages
This pioneering work provides designers, art directors, and students—regardless of experience—with a unique approach to successful design.
Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.
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